Application Marketing Specialist (f/m/x)

locationsOberkochenFull timeposted onPosted 27 Days Agojob requisition idJR_1025636Your roleDevelop, coordinate and implement global application-specific strategies for the responsible customer segment in close collaboration with the relevant stakeholders according to the strategic business development prioritiesCollaborate closely with product and software marketing to ensure application-driven communication across all product linesCreate industry-leading marketing assets and campaigns with a high customer focus to ensure customer-oriented and consistent cross-channel (online and offline) marketing campaignsCooperate with global marketing colleagues in order to deliver a global marketing toolbox that can be used by the ZEISS Sales and Service Centers, Quality Excellence Centers as well as other sales channels worldwide (partners, e-shop, etc.)Exchange and collaborate closely with the global application and business development, product management, technical application, marketing and sales teams to create high engagement and achieve the best possible outcomeDrive regular cross-functional collaboration with the product and software marketing teams as well as other members of the marketing organizationDrive the internal implementation of a customer-centric approach into the marketing organizationManage agencies and other external suppliersWork closely together with the national and international marketing team to improve and make processes and workflows more efficientA minimum of 2-3 years of experience in the application-based marketing of technical products with at least basic experience in designing, implementing, and managing international and customer-centric marketing campaignsAt least fundamental experience in successfully executing global marketing campaigns in B2B marketsAbility to understand complex topics and create catching content with clear messaging matching the ZEISS brand guidelinesConfident use of Microsoft Office 365 apps, standard project management tools (e.g. Kanban boards, Jira, etc.) as well as design tools (e.g. Adobe Creative Cloud)Excellent organizational skills with ability to handle and prioritize multiple projectsDistinctive hands-on mentality, decision-making as well as self-confident and independent working styleBasic stakeholder management capabilitiesStrong team spirit and open communication style paired with creativityBusiness English and German fluently written and spokenTravel requirement: up to 20%Your ZEISS Recruiting Team:

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