Global Product Marketing Manager (m/f/x)

locations
Aalen
time type
Full time
posted on
Posted 30+ Days Ago
job requisition id
JR_1006688

Develop product concepts for global and regional market launches of Vision Technology Solutions (hardware, software) as well as define product positioning, strategies, and target groups for new products.
Create B2B, B2B2C and B2C Marketing campaigns
Execute global product campaigns together with local entities
Consult with customers and local entities to identify potential marketing needs, to support product adaptation and effectiveness as well as be a resource to local marketing managers
Conduct primary and secondary market research
Work closely with product management, regulatory affairs, sales development, technology and innovation, training, legal, and communication departments under established processes
Brief and lead advertising agencies, market research institutes and vendors
Plan and implement tactics with responsibility to managing expenses to budget, meeting timelines and deadlines as well as measuring effectiveness of projects
A degree of optometry
At least 2 years of working experience, preferably in a retailer company in the optical sector. Ideally with a strong focus on B2B
Product launch experience and project management skills
Experience in the fields of sales and trade marketing
Excellent oral presentation skills and written communication skills
Familiar with MS Office (Word, Excel, Power Point), ideally familiar with Adobe suit
Fluent in English, written and verbal. Preferably with German knowledge
Excellent organization and analytical skills, the ability to work independently, intercultural skills and the willingness to travel

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