Marketing Automation Lead Generation Manager (f/m/x) - limited to 27 months

{ "jobLocation" : { "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "Germany", "addressLocality" : "Oberkochen" } }, "applicantLocationRequirements" : { "@type" : "Country", "name" : "Germany" }, "jobLocationType" : "TELECOMMUTE", "hiringOrganization" : { "name" : "Carl Zeiss Industrielle Messtechnik GmbH", "@type" : "Organization", "sameAs" : "" }, "identifier" : { "name" : "Marketing Automation Lead Generation Manager (f/m/x) - limited to 24 months", "@type" : "PropertyValue", "value" : "JR_1025902" }, "datePosted" : "2023-10-18", "employmentType" : "FULL_TIME", "title" : "Marketing Automation Lead Generation Manager (f/m/x) - limited to 24 months", "description" : "We are looking for an open-minded person with a strong sense of ownership to bring Marketing & Sales Automation to a new level. Create data-driven, disruptive and engaging customer-focused Omni-Channel campaigns with the goal to generate subscribers as well as high-quality leads in the B2B environment, and to ensure a stable Funnel Management & Tracking/Analytics system for Marketing. Hereby, you will put a strong focus on automated nurturing streams in the Marketing & Sales Automation Landscape and work closely with the stakeholders of all other marketing channels (SEA, SEO, social media, etc.), Product Marketing and Sales. Even though the other online Marketing Channels will be out of your scope, you should have an under-standing of the digital landscape and their possibilities. You will support to establish a future proofed Marketing & Sales Automation program by supporting to set up the tool landscape and support the global roll-out You will be responsible for driving and developing our email marketing, setting up automated campaigns for generating new leads/prospects and nurture existing customers to leverage the Aftersales revenue and make usage of the Cross- and Upselling possibilities You will ensure the global roll-out of the automated nurturing campaigns and support the colleagues globally herewith You will set up campaigns, forms and support constantly to optimize the lead scoring, create workflows and ensure high data quality in the tools You will be responsible for developing, implementing and monitoring A/B tests to optimize the customer journey in alignment with other stakeholders You monitor running campaigns on a global scale, as well as its analysis and derive potential optimization from You have experience with Marketing & Sales Automation tools (e.g. Marketo, Salesforce) You have a Bachelor or Master’s degree in business and/or engineering with focus on Marketing, or equivalent degree, or equivalent practical experience You have 3-5 years experience in customer journey development and existing customer campaigning in a digital context You have strong ownership, entrepreneurial approach, envisioning abilities You have a high x-functional collaboration attitude, strong stakeholder management capabilities, strong operational discipline and a strong problem-solving creativity You are a good team player with exceptional communication skills in German and English Your ZEISS Recruiting Team: Stefan Schmid Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day - in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together. Join us today. Inspire people tomorrow. Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity. Apply now! It takes less than 10 minutes.", "@context" : "http://schema.org", "@type" : "JobPosting" }