{ "jobLocation" : { "@type" : "Place", "address" : { "@type" : "PostalAddress", "addressCountry" : "Germany", "addressLocality" : "Neubeuern" } }, "applicantLocationRequirements" : { "@type" : "Country", "name" : "Germany" }, "jobLocationType" : "TELECOMMUTE", "hiringOrganization" : { "name" : "Carl Zeiss Optotechnik GmbH", "@type" : "Organization", "sameAs" : "" }, "identifier" : { "name" : "Marketing & Sales Automation Manager (f/m/x)", "@type" : "PropertyValue", "value" : "JR_1022896" }, "datePosted" : "2023-05-15", "employmentType" : "FULL_TIME", "title" : "Marketing & Sales Automation Manager (f/m/x)", "description" : "Your Role We are looking for an open-minded person with a strong sense of ownership to bring Marketing & Sales Automation combined with customer engagement to a new level You will manage several platforms to generate high-quality leads in the B2B environment, manage and train relevant stakeholders globally and ensure a stable Funnel Management & Tracking/Analytics process for Marketing Hereby, you will put a strong focus on lead generation, customer engagement, pre-qualification and transferring customer & prospect requests into our sales structure You will work closely with external and internal stakeholders of all other marketing channels (SEA, SEO, social media, etc.), Product Marketing, and Sales You will train colleagues worldwide on the usage of Lead Generation tools and platforms and consult them in any topics related to Lead Generation and Lead Management You will support the countries with a proper reporting You will ensure the global roll-out of the Marketing & Sales Automation platforms You will ensure an optimal pre-qualification and customer engagement process and support the colleagues globally herewith You will take responsibility of a just in time transfer from prospects / customer requests to our different sales organizations You will set up campaigns on the respective platforms to generate high-quality leads and constantly optimize the campaigns You will be responsible for developing, implementing and monitoring A/B tests to optimize the customer journey in alignment with other stakeholders You monitor running campaigns on a global scale, as well as its analysis and derive potential optimization You will take full ownership of several platforms (e.g. LinkedIn Sales Navigator) to generate leads and the training on these platforms of all relevant stakeholder globally Your Profil You have extensive experience with Marketing & Sales Automation as well as Lead Generation tools and platforms You are very passionate about owning, developing and globally managing Marketing & Sales Automation platforms and tools You have a Bachelor or Master’s degree in business and/or engineering with focus on Marketing and/or Sales, or equivalent degree, or equivalent practical experience You have 3-5 years experience in Marketing & Sales Automation You have strong ownership, entrepreneurial approach, envisioning abilities You have a high x-functional collaboration attitude, strong stakeholder management capabilities, strong operational discipline and a strong problem-solving creativity Experience with LinkedIn Sales Navigator is a plus You are a good team player with exceptional communication skills in German and English. Your ZEISS Recruiting Team: Stefan Schmid Step out of your comfort zone, excel and redefine the limits of what is possible. That’s just what our employees are doing every single day - in order to set the pace through our innovations and enable outstanding achievements. After all, behind every successful company are many great fascinating people. In a spacious modern setting full of opportunities for further development, ZEISS employees work in a place where expert knowledge and team spirit reign supreme. All of this is supported by a special ownership structure and the long-term goal of the Carl Zeiss Foundation: to bring science and society into the future together. Join us today. Inspire people tomorrow. Diversity is a part of ZEISS. We look forward to receiving your application regardless of gender, nationality, ethnic and social origin, religion, philosophy of life, disability, age, sexual orientation or identity. Apply now! It takes less than 10 minutes.", "@context" : "http://schema.org", "@type" : "JobPosting" }