Product Marketing Manager (d/f/m)

locationsOberkochenFull timeposted onPosted 30+ Days Agojob requisition idJR_1021599 the product marketingstrategy for the responsible business unit, including the ‘where to play’ & ‘how to win’ definition, market research and budget planning in alignment with the overall company strategy to further strengthen and grow the core business,coordinateand implement the go-to-market strategy for new products, line extensions and follow-up productswith the relevant stakeholders from product management, technical application, new customer segments marketing, sales, service, etc. according to strategic prioritiesdrive awareness for all product lines within the responsible business unit based on a yearly communication plan regular cross-functional collaboration with the Software and NCS Marketing teamsas well as other members of the marketing organizationand deliver global product marketing campaigns with a high customer-centric approachand roll-out as toolbox to global ZEISS Sales and Service Centers as well as other sales channels (partners, e-shop, etc.) marketing assets andcampaigns with strong focus on the company’snew customer segments to ensure application-driven communication across all product lines key contact person with the product management, technical application and sales teams globally to develop customer-centric communication assets and market-centric campaigns internal implementation of a customer-centric approach into the marketing organizationimprove and make processes and workflows more efficientdigital marketing, product marketing or related fields2-3 years of experience in product marketing of technical products with at least basic experience in designing, implementing, and managing international product launches and customer-centric marketing campaignsxperience in successfully introducing new products in global & local B2B marketsguidelinesprojects spirit and open communication capabilities paired with creativityEnglish and German fluentlywritten and spoken requirement: upto20%Would you like an appreciative and close cooperation with very flexible and innovative working time models?Then you should definitely apply for this job!Your ZEISS Recruiting Team:

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