CRM Training Manager (m/w/x)

Your Role

ZEISS is looking for an experienced and dynamic CRM Training Manager to support the deployment of our new CRM system, NextGenCRM, across our global Sales and Service organizations. This pivotal role will focus on developing, organizing, and delivering training programs to ensure successful adoption and usage of the new system.
This position offers the opportunity to influence how ZEISS employees interact with our CRM and drive business success through enhanced Sales and Service processes.

• Become a subject matter expert on NextGenCRM and ZEISS’s global CRM template.
• Train key users on ZEISS-specific Sales and Service processes in-depth, ensuring they fully understand and can apply the system in their day-to-day activities.
• Prepare and conduct Train the Trainer sessions, coaching SSCs (Sales and Service Companies) on how to deliver effective end-user training based on local needs and scenarios.
• Maintain and expand training materials to reflect new system features, transferring content to more interactive platforms. Develop new materials for refresher training or additional learning needs (e.g., Service trainings). Release Notes & Documentation: Coordinate and create release notes for new CRM features, and ensure these updates are communicated and incorporated into training content.
• Lead weekly meetings with SSC responsible teams, guiding the team through training delivery tasks, and ensuring milestones are met according to the established checklist.
• Set up and maintain training courses on ZEISS’s internal learning platform, ensuring seamless access for users worldwide.
• Plan, develop, and record short, engaging learning videos for each action step within Salesforce, making learning easy, digestible, and accessible.
• Create and publish regular posts to the NextGenCRM Network to share best practices and foster collaboration among key users. Support the ongoing enablement of the network to sustain engagement.

Your Profile

• Bachelor’s or Master’s degree in Media, Communication, Business Administration, or a related field
• Proven experience in delivering training in Sales & Service environments, with a strong focus on CRM systems
• Experience with Salesforce.com (SFDC) is highly preferred. Familiarity with Sales Customer Relationship Management principles is a plus
• Ability to inspire and engage audiences through excellent communication, presentation, and interpersonal skills
• Creative, open-minded, and willing to explore innovative training techniques and platforms. Strong project management skills, with the ability to coordinate multiple tasks and stakeholders globally
• The ideal candidate will be passionate about empowering teams through effective training, and have a deep understanding of CRM systems-particularly Salesforce.com
• Ability to travel up to 50% internationally as required
• Fluency in English (written and spoken) is essential. Additional language skills (e.g., German) are a plus

Your ZEISS Recruiting Team:
Carina-Rachele Germano, Lameez Peer