Manager Brand Partnerships Photonics & Optics(m/f/x)

ZEISS, a leading supplier of optical and optoelectronic technologies, is bundling units outside the divisions in the Photonics & Optics strategic business unit that offer customers a wide range of technologies in highly specialized markets around the world: mobile imaging including photo, hunting & nature, cinematography, microoptics, spectroscopy, planetariums and simulation projection solutions.
Your role

• Acquire a deep market understanding in the segment of mobile imaging (smartphones) in terms of key markets, customers and competition to develop strategic communication concepts for all touchpoints (digital, POS, trade show etc.), brand key messages and create added value on all levels of communication within our brand partnerships
• Align editorial plans and claims with our partners to elaborate joint co-marketing plan, provide and develop different multi-media content with internal sources and agencies and position the ZEISS Brand in all relevant advertising materials and campaigns under assurance compliance with the ZEISS Brand Guideline
• Participate in the implementation of various marketing projects with our partners worldwide on an operational level (f.e. organizing master classes, participating in media events, handling sample photo shootings, etc.)
• Taking responsibility for planning, organizing, and executing events (especially events at ZEISS headquarters in Oberkochen, Germany) that effectively communicate the organization’s message and objectives
• Ensure brand quality and secure brand compliance for international co-marketing campaign execution. Brand and communication alignments with our partners are daily business
• Track performance of co-marketing efforts through monitoring and evaluating activities concerning operational excellence and increase in brand value
• Bring in your own ideas and work together with our international colleagues on existing and potential new partnerships with focus on China as growth market

Your profile

• Bachelor’s degree in communication, or business administration or similar subject with a strong focus on marketing, Master’s degree welcome
• Strong work experience in brand management, marketing or communications with proven track record of successful marketing campaigns, preferably in the consumer product industry (knowledge in the field of optics and photography as a plus)
• Ability to manage international partnerships and work effectively in a global environment
• Excellent verbal and written communication skills as well as an independent, well-structured, and goal-oriented working style to meet project on time, budget and quality objectives
• Proficient knowledge in business English, Chinese as a plus
• Willingness to travel internationally (for example India or China) to max 10%

Your ZEISS Recruiting Team:
Mareike Georgi-Zeh