Oberkochen
Vollzeit
17.04.2025
Your role
- Drive initiatives to identify and implement helpful digital tools and inspiring guidelines, supporting teams worldwide in the creation of Live Brand Experiences (Events and Trade shows) for ZEISS
- Collaborate with marketing teams to optimize and expand the digital landscape of tools and guidelines, to meet their evolving needs and to inspire outstanding live brand experiences for ZEISS
- Support the development and implementation of guidelines and training contents for new tools as well as communication activities supporting their global implementation
- Operational Tasks: Maintain Guidelines, Training contents and tools and advise teams in planning and executing digital events based on our tool landscape
- Exploring industry trends and best practices: Identifying relevant developments in digital brand experiences for Live Events, sharing insights with teams, and integrating key innovations into the experience and the toolset
Your profile
- Bachelor’s degree in in the field of marketing, business or in a comparable field
- Willingness to pursue a job-integrated Master’s degree
- You have experience in Digital Events / Online Marketing
- You are interested in digital technology and digital experiences
- Optimally you already have experience within virtual event formats of any kind
- You will need project management skills and English language skills
Your ZEISS Recruiting Team:
Franziska Gansloser